How much does a business website really cost?
A professional business website typically costs anywhere from a few hundred to several thousand dollars upfront with a traditional agency — then hosting, maintenance, updates and SEO often become separate, ongoing costs. Walker Internet Services rolls all of that into one monthly plan, so there's no big upfront bill and no guessing what next month's invoice will include.
Monthly Inclusive Plans
A full website — design, hosting, security and ongoing support — bundled into one monthly plan.
Starter
For small businesses that need a professional website without a large upfront investment.
- Custom responsive website design
- 8 html pages
- Managed hosting, SSL & security
- Automatic backups
- Basic SEO setup
- Basic AEO (question-based content & schema)
- Basic analytics
- 8 content updates per month
- Standard email support
Professional
Our recommended plan for businesses that rely on their website to generate leads.
- Everything in Starter, plus:
- 20 HTML pages
- More sophisticated custom design
- Expanded SEO & full AEO optimization
- Local SEO & Google Business Profile assistance
- Analytics & monthly reporting
- E-commerce capability
- Booking / CRM integration
- Priority support
- Ongoing conversion optimization
Business
For businesses that want Walker Internet Services to function as their outsourced web & digital department.
- Everything in Professional, plus:
- Up to 35 HTML pages
- Advanced SEO & AEO strategy
- Custom integrations & development
- Advanced analytics & reporting
- Priority / same-day support where feasible
- Dedicated account management
All plans include hosting, SSL, security and backups — never billed as a separate line item. Contact us for a plan recommendation based on your business.
Prefer to pay in full instead of monthly?
That's an option too. Once you approve the design, you can pay for your website in full as a one-time payment instead of a monthly plan — no ongoing commitment required. Hosting, maintenance, SEO and AEO can still be added afterward on a month-to-month basis if you'd like them, or handled elsewhere. Ask us about upfront pricing.
Make your existing site AI-ready
Don't need a full rebuild? Have Walker Internet Services optimize the site you already have for AI answer engines.
AEO conversion pricing starts at $500 and depends on your current site's size and platform — every project starts with a consultation before a final quote. Contact us to get started.
What's included at each level
| Feature | Starter | Professional | Business |
|---|---|---|---|
| Custom responsive website | ✓ | ✓ | ✓ |
| Accessibility-conscious development (WCAG best practices) | ✓ | ✓ | ✓ |
| Managed hosting, SSL, backups | ✓ | ✓ | ✓ |
| Monthly content updates | Limited | Expanded | Priority |
| Basic SEO | ✓ | ✓ | ✓ |
| Full SEO strategy | — | ✓ | Advanced |
| AEO (answer engine optimization) | Basic | Full | Advanced |
| Local SEO & Google Business Profile | — | ✓ | ✓ |
| E-commerce capability | — | ✓ | ✓ |
| Booking / CRM integration | — | ✓ | ✓ |
| Custom development & integrations | — | — | ✓ |
| Support level | Standard | Priority | Dedicated |
Why pay monthly instead of a big check up front?
Traditional Website Agency
- Hosting billed separately
- Maintenance and updates billed separately (often hourly)
- SEO usually a separate contract
- Security and backups may not be included at all
- Support often ends once the project is "done"
Many agencies work this way — not all. Always ask what's included before you sign.
Walker Internet Services
- Website design & build included
- Hosting, SSL, security & backups included
- Ongoing maintenance & updates included
- SEO & AEO work that continues after launch
- One invoice, one point of contact, direct support
Note: the plan above reflects our monthly model. If you'd rather pay the full amount upfront in one payment after approving your design, that's available too — just ask.
Why should I pay monthly for my website?
A website is infrastructure your business depends on — not a one-time purchase you finish and forget. Monthly plans keep it that way on purpose.
Lower upfront cost
You get a professional website without draining cash reserves on a single invoice.
Predictable budgeting
One consistent monthly line item instead of surprise invoices for updates or fixes.
Security stays monitored
Backups, SSL and security patching happen continuously, not "whenever you remember to call someone."
Updates are easy
Need new copy, a new page, or a seasonal promotion added? That's part of the plan, not a new project.
SEO & AEO can continue
Search and AI-answer visibility isn't a launch-day event — it's ongoing work that compounds over time.
Someone to call
You have a direct relationship with the people maintaining your site, not a ticket number.
What happens if I cancel?
We believe pricing and policy should be as transparent as the work itself. Here is the general framework — the specific terms that apply to your account are provided in writing in your service agreement before you sign up, and should be reviewed as part of that agreement.
- You may cancel your plan with notice as outlined in your service agreement.
- Hosting, maintenance, SEO and AEO work provided by Walker Internet Services when the plan ends.
- Ownership of your written content, images you provided, and business information remains yours.
- Terms regarding the website files, custom code and design assets upon cancellation are specified in your agreement.
- We'll tell you in advance what a transition looks like if you choose to leave.